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    ELF Cosmetics

2021 CUSTOMER CHOICE AWARD

Ratings On Other Platforms

Trustpilot
2 / 5
Better Business Bureau
1 / 5
Reviews.io
4.5 / 5
Corporate Values

Overview

ELF Cosmetics has a consumer rating of 4.42 stars from 204 reviews indicating that most customers are generally satisfied with their purchases. Consumers satisfied with ELF Cosmetics most frequently mention customer service, good quality and free shipping.ELF Cosmetics ranks 1st among Cruelty-Free sites.

  • Service
    20
  • Value
    22
  • Shipping
    19
  • Returns
    9
  • Quality
    23
  • Full refund
  • Free shipping
  • Price
  • $ $ $
Positive reviews (last 12 months): 95.7%
Positive
22
Neutral
0
Negative
1
View ratings trends
5
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What reviewers want you to know

Positive highlights

Critical highlights

  • How is it that they can get away with taking money from people and horrible customer service?
How would you rate ELF Cosmetics?
Top Positive Review

“Love e. L. f.!”

Dolly S.
6/19/20

Most of the makeup products I own are e. L. f. And I always love it! I have been using their fragrance-free holy hydration moisturizer lately and it is just amazing for my sensitive, dry skin. Honestly can't live without it now. Ordered from the website and got a couple free gifts too! Shipping was fast, and the box I got was an adorable pink. Cruelty free, vegan, and affordable! No real complaints here.

See positive reviews
Top Critical Review

“Customer service is the worst”

Robyn G.
1/12/22

I bought the Ride or Die lip balm (cheeky cherry) and can honestly say it tastes like old lady perfume. So I hit up Elf customer support to find out if I got a bad tube or something else was messed up because there is no way they meant for it to taste like this! They answered my first inquiry with a few vague paragraphs BUT they never addressed the lip gloss taste in question. I sent 2 more inquiries and have heard nothing from the company. Leads me to believe the company is $#*!e and I won't spend money with them again.

See critical reviews

Reviews (204)

Rating

Timeframe

Other

Reviews that mention popular keywords

customer service (23)
dollys27
3 reviews
52 helpful votes
June 19th, 2020

Most of the makeup products I own are e. L. f. And I always love it! I have been using their fragrance-free holy hydration moisturizer lately and it is just amazing for my sensitive, dry skin. Honestly can't live without it now. Ordered from the website and got a couple free gifts too! Shipping was fast, and the box I got was an adorable pink. Cruelty free, vegan, and affordable! No real complaints here.

Products used:
Holy Hydration! Fragrance-free moisturizer, Camo Concealer sponge, Jelly Pop Primer, Jelly Pop lip gloss

Service
Value
Shipping
Quality
yasminb32
60 reviews
7 helpful votes
January 26th, 2021
Verified purchase

I love elf products as they are always really affordable yet work really well. I usually use their bronzer, highlighter and liquid eyeliner. It saves me a lot of money as I would usually have to spend double on similar products from other brands.
I like that you can purchase these pieces from their own website (which is really user friendly), and they are also stocked in Target and other online retailers.

Tip for consumers:
Exchanges only
Shipping is $7 unless you spend over $40

Service
Value
Shipping
Returns
Quality
jenniferg1054
2 reviews
2 helpful votes
September 12th, 2020

The brand is very affordable and had a wide range of cosmetic products. Yet after trying multiple items I found that the formula is just not for me.

agnesa25
2 reviews
2 helpful votes
May 9th, 2020

I just got mascara from store, opened it and was really clumpy. This is the second time. Love everything that I usually get but going to have to find another brand for mascara.

kaleyd2
2 reviews
1 helpful vote
February 1st, 2022
Verified purchase

E. L. f. Cosmetics is my go to place for makeup! Wonderful prices, lots to choose from and great service! There are sales and perks from being a member as well!

Tip for consumers:
If you're looking for great makeup at a great price, this is the place to get it!

Products used:
I have all types of products from this company such as face primer, mascara, eyeliner, eye shadow, highlighter, face cleanser, etc.

Service
Value
Shipping
Returns
Quality
nicop7
61 reviews
124 helpful votes
April 11th, 2019

E. L. f. Has very affordable prices, but their products are simply terrible. Their lip plumper broke after like the second time I used it, and their brush cleaner does nothing to clean my makeup brushes. Their highlighter isn't pigmented at all... I've just had a terrible experience with almost all of their products. They're a good brand if you're just starting out with makeup though and you want to practice.

Value
Quality
sumikar
2 reviews
3 helpful votes
May 10th, 2019

I love it. Its very amazing. I can get most of the products i am looking for. Its really great for those who are looking for beauty products.

faiths102
2 reviews
3 helpful votes
October 31st, 2020

Being allergic to almost all makeup products... e. l. F is amazing. I have yet to break out it any or their products. I cannot say that the outcome is always the best. Some of the products stain clothes, and I have had them smear after being dry for hours. Other than that e. L. f is a wonderful product. Recommended for sensitive skin.

gidab
1 review
4 helpful votes
January 26th, 2021

How I like to deal with you. I love elf products that do not contain vegans and rigidity. I come to your page and enjoy it again and again, and these hydration discounts are so attractive, and this free gift to choose from - "bomb"! Thank you for a good quality product and I am sincerely pleased with the purchase of such a wonderful skincare kit after moisturizing.

alexandrav44
2 reviews
1 helpful vote
August 20th, 2020

As every girl I want to look nice. ELF cosmetics is good for it's price. The foundation covers all flaws. I like it a lot. It helps me look bright.

joec749
3 reviews
0 helpful votes
March 25th, 2021

Great present for my wife. Quick delivery and quality products keep me coming back holiday after holiday.

zoes107
1 review
0 helpful votes
April 29th, 2021

I also used this cosmetic brand. Can tell you that I'm very satisfied with their products. Keep on doing it and I will be your regular customer.

eshleyd
1 review
5 helpful votes
August 2nd, 2020

Just want to leave the review on that brand of cosmetics, I am a professional make up artist and want to say that E. L. F. Cosmetics is the cheap variant of how to get the good make up without exclusive and expensive products, because as for me it is the good alternative of how to look good, and save your money. Definitely recommend, especially foundation which is quite good, mascara with curling effect.

crissya2
3 reviews
0 helpful votes
February 7th, 2022

Elf offers affordable, high quality products that often rival some prestige products! What does Elf stand for? Eyes, Lips & Face! And has a huge range of products that are vegan and cruelty-free from complexion-perfecting foundations and concealers to ultra-pigmented liquid and powder eye shadows to cult-favorite face and eye primers to achieve a glam or natural look. The one product I love is the poreless putty primer. It includes squalane, which helps prevent moisture loss during wear, perfect for my dry skin. It has a velvety texture, so when I apply my foundation afterwards, it goes on smoothly.

cindyd152
4 reviews
25 helpful votes
March 2nd, 2021

I have placed 3 orders so far with Elf. First and foremost I love almost everything I have gotten. The couple of items I didn't care for were preference issues, not quality. I wish they would expand their lines to include hair care! I wish they had more fragrance-free and sensitive skin items... I wish I could buy more from them! Second, the packaging is hands down BEST I have seen from a beauty/skin care company. Everything arrives in perfect condition. Sturdy boxes, appropriate packing material, etc. Finally, good value: affordable items in hand sizes. I can't say enough about how pleased I am to be an ELF customer.

Tip for consumers:
Get the mini kits to try the products. Great way to try things for a couple of weeks to know if they are right for you. Also....the CBD facial oil is great for more than faces (dry elbows, cracked heels, and especial...rough hands from months of hand sanitizing)

Products used:
Holy Hydration Fragrance-Free Moisturizer, Mint Melt Face Wash, 100mg CBD Facial Oil, Hydrating Face Primer and more

Service
Value
Shipping
Quality
janetk393
2 reviews
2 helpful votes
March 18th, 2020

I like them very much! I bought their "All over cover stick" and it's the best thing I could ever buy.

javeriar
1 review
0 helpful votes
October 13th, 2020

The quality of the makeup is very good. The blusher and concealer have great pigmentation. I am happy with my shopping

sandhyar10
1 review
0 helpful votes
October 13th, 2020

No compromises should be made on yourself. As this brand is all about helping people to become the best version of themselves.In today's world we should stand confident, this product lead to look confidence in your daily life.

hileyp
44 reviews
179 helpful votes
March 14th, 2020

E. L. f. Is a good store with affordable pricing but they should take care of the quality of products their supplier offering.

lucynad1
1 review
0 helpful votes
March 6th, 2022

Ordered a few products in the past and so far has a pleasant experience with them. I would highly recommend trying the face masks the coconut one. Shipping was super fast and professional. Overall great experience

Tip for consumers:
great experience

Products used:
coconut face mask

Service
Value
Shipping
Returns
Quality
robyng149
1 review
1 helpful vote
January 12th, 2022

I bought the Ride or Die lip balm (cheeky cherry) and can honestly say it tastes like old lady perfume. So I hit up Elf customer support to find out if I got a bad tube or something else was messed up because there is no way they meant for it to taste like this! They answered my first inquiry with a few vague paragraphs BUT they never addressed the lip gloss taste in question. I sent 2 more inquiries and have heard nothing from the company. Leads me to believe the company is $#*!e and I won't spend money with them again.

yahyaa24
2 reviews
0 helpful votes
September 9th, 2021

Chewy offers incredible customer service and their prices are really hard to beat. In terms of price comparisons on items selling on chewy vs amazon, petco, or petsmart, chewy usually offers the lowest prices. I placed an order for terramycin (pres. Eye drops) which was around $28 on amazon but i was able to get for significantly less on chewy, around $20.

amira85
2 reviews
9 helpful votes
June 3rd, 2020

I always find everything I need here and today Fatima was especially helpful and patient. She did a color correct for us and concealer trial. She was so kind. Fatima made me want to buy more for such awesome service. Thank you Fatima for making our day.

samr199
63 reviews
41 helpful votes
August 7th, 2018

This brand is very affordable but some products really prove that it's worth the $1 because of how bad it is.

celinaj6
6 reviews
1 helpful vote
April 2nd, 2021

Nice, Love this elf cosmetics brand. Affordable makeup with high quality formulation. I like their face and lip cosmetic range. Great collections and amazing packaging. Foundation is Super light weight on the skin also the lip balm makes lips feels hydrated as well as soft and moisturized.

Q&A (10)

Answer:

Their sales are huge, definitely recommend to catch one

By Janet K.
See more answers (5)
Answer:

Do products from ELF work good on woman who are older? Like past 65? I have products. Creams and such (to expensive but use till they are gone). I need face make-up and eyeliner etc. Any older woman on here?

By Ilene W.
See more answers (4)
Answer:

ELF Poreless Putty Primer I love because it helps even out your skin tone and blurs what you don't want others to see. You put it on and let sit 1/2 hour do not wash off then apply your cosmetics to follow. It stays fresh all day

By Lynne L.
See more answers (3)
Answer:

Yes for me they do. I love their products. I order on their website and there's so many more products you would not believe.

By Lynne L.
Answer:

I haven't seen any however their website is a great way to find items you cannot find on the store shelf. They have a lot of products online far exceeding what they carry in the stores. I've tried many products here and I won't switch.

By Lynne L.

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About the business

Buy professional makeup and beauty products at e. L. f. Cosmetics that are affordable for any budget. Cruelty-free makeup and tools with free shipping on orders over $25!

Business Attributes

  • Full refund
  • Free shipping
  • Value

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