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    SuperJeweler

2021 CUSTOMER CHOICE AWARD

Overview

SuperJeweler has a consumer rating of 4.81 stars from 38,739 reviews indicating that most customers are generally satisfied with their purchases. Consumers satisfied with SuperJeweler most frequently mention great prices, shopping experience and customer service.SuperJeweler ranks 1st among Engagement Rings sites.

  • Service
    170
  • Value
    63
  • Shipping
    63
  • Returns
    45
  • Quality
    618

This company does not typically respond to reviews

Positive reviews (last 12 months): 95.8%
Positive
12,836
Neutral
379
Negative
180
View ratings trends
43
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What reviewers want you to know

Positive highlights

  • Shopping experience good so far... hoping product matches
  • Amazing jewelry, amazing customer service, will come back again
  • 2021 Customer Choice Winner

Critical highlights

  • Then I had endless problems trying to stop you from making the shipping and billing address the same!
  • I could not use my credit card to pay for this purchase.
How would you rate SuperJeweler?
Top Positive Review

“I have been a very happy customer of superjeweler.com...”

Merelina S.
9/8/21

I have been a very happy customer of superjeweler.com since I made my first purchase, especially since they credited my account after another purchase didn't work out. They didn't even require me to return the item in question, and they just took my word for it. What's not to like about the company? And I've found a few favorites on their website. Thank you, Kristen! Thank you, superjeweler.com.

See positive reviews
Top Critical Review

“Broken Promises”

Upset C.
10/4/21

Extremely disappointed with every aspect of this business. Untruthful about shipping dates, strung me along for two weeks promising "ASAP" shipping, took off from work to drive in to pick up my jewelry when it wasn't even created yet and ultimately they did a bait and switch and never even had it. Was left without a gift despite being guaranteed several times I would have it in time. Not trustworthy at all. Final resolution was a canceled ordered.

See critical reviews

Reviews (38,739)

Rating

Timeframe

Other

Reviews that mention popular keywords

shopping experience (371) customer service (306) web site (89) billing address (29) credit card (51)
merelinas
1 review
1 helpful vote
September 8th, 2021
Verified site experience

I have been a very happy customer of superjeweler.com since I made my first purchase, especially since they credited my account after another purchase didn't work out. They didn't even require me to return the item in question, and they just took my word for it. What's not to like about the company? And I've found a few favorites on their website. Thank you, Kristen! Thank you, superjeweler.com.

Reason I chose this business:

They take good care of their customers. And when they have items on sale, one will find it hard to beat their price.

anthonym1385
1 review
18 helpful votes
February 4th, 2021
Verified site experience

Well so far, it's the only jewelry place that is fast with their products. If its shipped out on the 9th like my order says, then I will be amazed. Others was saying it would take 2 to 6 weeks to get the ring sized and shipped. When I'm paying extra for faster shipping, that's what you should get. So good job so far. Also the selection and the ability to choose any ring size, shape, gem etc. is fantastic.

Reason I chose this business:

I chose them because they seem to care about their customers.

Reason I chose this product:

I purchased this ring for the love of my life.

oladelel
3 reviews
4 helpful votes
February 26th, 2021

This is not your regular jewellery store. The are well above others and I will gladly recommend their service to people.

darlener494
1 review
2 helpful votes
June 19th, 2021
Verified purchase
• Updated review

I placed my order and it was scheduled to deliver weeks later. I contacted Super Jewelers to see if I could get the order expedited in time for Father's Day. I walked away under the impression that there just wasn't enough time--especially since I wanted engraving. Low and behold, I received a message later in the week that the ring shipped! It arrived today--JUST in time for Father's Day! I am SO excited!

Reason I chose this business:

I was looking for a jeweler who could make a size 17 ring for my husband to be

Service
Quality
Easy process and love that I could customize the ring...
June 13th, 2021
Verified site experience
• Previous review

Easy process and love that I could customize the ring to my specifications

Reason I chose this business:

I was looking for a jeweler who could make a size 17 ring for my husband to be

gaylordb17
2 reviews
0 helpful votes
November 11th, 2021

I ordered heiress for my girlfriend and it is my favorite dress that she has ever worn. It compliments her body beautifully and accentuates all of the right places. Their designers are no joke. I never leave reviews but I will be ordering her as much as she wants from this brand lol. They really are incredible!

Service
Value
Shipping
Returns
Quality
kishannal
1 review
2 helpful votes
June 4th, 2021
Verified purchase

The Diamond earrings & necklace are a perfect gift for my daughter's 13th birthday. Layaway is basically non existent in these recent times. So it was very encouraging when I found out the your company provides the layaway service. Plus, I was able to complete two quick payments to have my daughter's gift before her birthday. It's Perfect! I will definitely be doing business with SuperJeweler in the future.

Payoff remaining balance early.

Reason I chose this business:

Playing one of my games I saw an add for SuperJeweler. The Mother's Day discount was awesome so I decided to take a look at what was available. But, instead of deciding to grab a Mother's Day gift, I decided on a birthday gift.

Reason I chose this product:

The earrings with a free diamond necklace under $200 was way too great to pass up. Plus, Diamonds are a girl's best friend and I believe my daughter deserves her own pair of diamonds.

Service
Quality
maryb1585
1 review
0 helpful votes
February 21st, 2022
Verified site experience
• Updated review

I am addicted to this jewelry site. I buy what is normally on sale. I have large orders, but if it's normal prices I may buy it. I purchase the orders for my daughter daughter in law and my 3 granddaughters, for graduations, birthdays, and for other
Holidays.
So I want to say thank you for making it possible for me to give great gifts to all of my girls in my family and they will cherish and remind them that I bought for them.
Sincerely;
Mary B

Reason I chose this business:

A late valentines day gift.

I tell everyone I
December 27th, 2021
Verified site experience
• Previous review

I tell everyone I. Know about Superjeweler and reasonable the prices are and just how beautiful the jewelry is.

Reason I chose this business:

The great prices

I love this sight, and I tell everyone about your sight
September 29th, 2021
Verified site experience
• Previous review
Your options for payment is great
February 7th, 2020
Verified site experience
• Previous review

Your options for payment is great. Whenever I have had questions you reply back in great timing. I will continue shopping here and tell everyone who asks where I bought them I tell them about your company and highly recommend you to them.

Reason I chose this product:

Graduation gifts

daved349
1 review
12 helpful votes
May 29th, 2020
Verified site experience

Exactly as described, GREAT discounts the more u buy, u just hit 1/2 diamond earrings for $170 (after shipping) WOW! This is SMART INVESTMENT! Plus they don't USPS, so u don't wait 3 months for your beautiful gift (whether for yourself, or someone special (lol n no I DON'T work for the company to put fake reviews, this review real (proof=Jeffrey Epstein didn't commit suicide) enjoy n God bless all!

stacis68
1 review
1 helpful vote
April 14th, 2021
Verified purchase
• Updated review

The credit card Year field allows only one number to be entered. I finally got it to go through by entering 2 in Year and 1 plus the card code in the Code field.
Other than that, it was fun and easy to use the site. I'm so excited to see the earrings in person. Thanks!
Update: The earrings arrived today and are even better than expected! Excellent quality! I know I will enjoy wearing them often.

Reason I chose this business:

I’ve looked several times but actually bought this time due to the great price and product. All the info/details provided are very helpful.

Reason I chose this product:

I have been wanting to buy Moissanite set in14k gold.

Quality
The credit card Year field allows only one number to...
April 1st, 2021
Verified site experience
• Previous review

The credit card Year field allows only one number to be entered. I finally got it to go through by entering 2 in Year and 1 plus the card code in the Code field.
Other than that, it was fun and easy to use the site. I'm so excited to see the earrings in person. Thanks!

Reason I chose this business:

I’ve looked several times but actually bought this time due to great price and product. All the info/details provided are very helpful.

dianas673
1 review
0 helpful votes
March 3rd, 2021
Verified purchase

I'd add more pictures of electronics (inside parts); I also think it would be nice to show photos of the assembly process in real time

Service
davids4972
1 review
12 helpful votes
December 1st, 2020
Verified site experience

Best in class! Price quality and service no one beats Jason Shallenberger and the folks at Super Jeweler It doesn't matter if you are purchasing a little something for your daughters or a really big something for their mother the service is the same. The only call i make when it comes to jewelry. What else can I say I have been a customer for over 10 years that says it all.

Reason I chose this business:

The incredible service I have always received from Jason. Only place I looked

Reason I chose this product:

Exactly what I was want to find for my daughters stocking stuffer.

matthewt589
1 review
2 helpful votes
June 17th, 2021
Verified purchase
• Updated review

Great deals with easy checkout process. They even allowed me to upgrade the diamond earrings I bought for my wife and still delivered them within an impressive time limit. The only reason I gave 4/5 stars is that the diamonds I received were I2 (low) on the clarity side. Otherwise they're really nice earrings and I do have a reasonable expectation when items are on a "clearance sale", I just wish I knew upfront all the Cs (which is partly on me for due diligence). Overall I am a satisfied customer and would look forward to buying higher level diamonds in the future from this company.

Excellent customer service. Very thoughtful and knowledgeable. I also appreciated the tracking on my item.

Reason I chose this business:

Deals and affordability.

Reason I chose this product:

My wife wanted a nice pair of diamond earrings.

Service
Quality
Great deals with easy checkout so far
June 10th, 2021
Verified site experience
• Previous review
lyndab259
1 review
2 helpful votes
April 24th, 2021
Verified site experience

Great. I've always wanted some larger diamond stud earrings but couldn't afford them. Today I just went crazy and bought myself a Super Mothers Day gift as I really deserve it. Always worked hard and provided for my daughters (with little to no help) and just took the plunge. Yeah for me you go Mom!

Reason I chose this business:

Like I said I just went crazy. Good for me...

angelah862
1 review
10 helpful votes
January 14th, 2021
Verified site experience

Well, I received the diamond studs of. 85 ct for xmas from my mom. I lost one the second time I wore them. The back did not screw on correctly. I emailed Super Jeweler days ago regarding this issue wondering if there was anything I could do. O have yet to hear from anyone. I dont have the heart to tell my mom, so I ordered another pair.

shandab21
1 review
1 helpful vote
December 14th, 2021
Verified site experience

It's good, however I'm on my mobile device and I haven't been able to check the send text alert box.
Also, I should not have to pay $7.99 extra so that your merchandise is insured during transit. It's not my property until I actually receive it.
I didn't appreciate being forced to pay that extra insurance.
Normally Insurance Protects the customer, in this case I'm legally not responsible until the moment I take possession.

Reason I chose this business:

It was on Brad’s Deals and I like that site and I Love jewelry, so I decided to give you all a try.

willm129
1 review
9 helpful votes
April 20th, 2020
Verified site experience

Had to cancel and reorder for a larger size because the standard coupon helped me afford something nicer for my wife on her first mothers day. Easy process and great prices. Now I'm just excited to see the product when it gets here!

Reason I chose this business:

Style then price

Reason I chose this product:

Style then price

rhiannonp14
1 review
1 helpful vote
August 2nd, 2021
Verified site experience

First time customer, via Brad's Deals email offer.
Haven't received item yet, just placed my order. But it's a perfect necklace for what I like to wear. Clean, simple, yet eye catching! And got a great deal! Thank You!

Reason I chose this business:

First time customer, via Brad’s Deals email offer

ramonam99
1 review
1 helpful vote
June 28th, 2021
Verified purchase
• Updated review

Have a wedding in September, this piece will surely dress up my outfit. I was extremely surprised at how fast my order arrived! The jewelry itself looked like it was pictured. Very satisfied!

Reason I chose this business:

I always look at Brad's deals. This just happened to be be one of the many great deals. And then another piece popped up and I bought that as well.

Quality
Have a wedding in September, this piece will surely...
June 24th, 2021
Verified site experience
• Previous review

Have a wedding in September, this piece will surely dress up my outfit.

Reason I chose this business:

I always look at Brad's deals. This just happened to be be one of the many great deals.

barbaraw1082
1 review
14 helpful votes
January 7th, 2021
Verified site experience

My shopping trip today has been a pleasure. My fiance seen me looking at the bracelet and agreed with me how beautiful it was. He then told me to order it because it matched my engagement ring and because he Loved me dearly and wanted to see the diamond sparkle in my eyes. He's so sweet. Thanks so much for making this possible. (Sparkling eyes). Love ya, Barbara Wilson and Raymond Jurisdiction.

Reason I chose this business:

Because the bracelet is so beautiful and dainty.

Reason I chose this product:

Same as before The bracelet is so beautiful and dainty. Love it.

ashleyh785
1 review
1 helpful vote
April 30th, 2021
Verified purchase

The ring is absolutely beautiful its definitely smaller then it looked in the pictures so I'd suggest getting the bigger diamond or a band to go around it, but its very pretty. I got is as a replacement since I lost my original ring my husband Decided to gift me with this for our 10th anniversary. I love it just wish the band was a bit thicker. All in all though ill definitely be shopping with them again the fast delivery was great loved all the updates and the box it came in was so cute!

necolee
1 review
1 helpful vote
January 21st, 2022
Verified site experience
• Updated review

Always enjoy shopping at Super Jewelers. I can most certainly count on finding something for every special person in my life when the occasion calls for a sparkly treat.

Reason I chose this business:

The price and beauty of the product.

Love Super Jewelers
December 13th, 2019
Verified site experience
• Previous review
joeya61
1 review
1 helpful vote
November 15th, 2021
Verified site experience
• Updated review

Only 4 stars because I ordered 3 diamond bracelets before a few years back. Only 2 arrived with an opened shipping bag. Went through hell to get replacement of missing 3rd bracelet. After numerous emails and phone calls to FedEx and Superjeweler I was finally told "it happens, we'll take care of it" and Superjeweler did. Praying this time no fowl ups and next rating will be 5 stars.

Reason I chose this business:

Price, items quality

So far so good
October 9th, 2020
Verified site experience
• Previous review

So far so good. When my lady gets these she will be very excited!

Reason I chose this business:

Used before. Had a problem with shipment and they came thru. No problem using them time and again

Reason I chose this product:

New girl friend

yasaminam
1 review
2 helpful votes
May 21st, 2020
Verified site experience

Love that any applicable coupon codes are automatically applied. So easy to shop with SuperJeweler!

Reason I chose this business:

Result of email markerting.

Reason I chose this product:

I am considering buying jewelry more often and gradually increasing the quality of what I buy. Today's purchase was the first step, the price made it a no-brainer.

ebonyj47
3 reviews
1 helpful vote
June 29th, 2021
Verified site experience

The website would not allow me to add a different shipping address separate from my billing address, even after I repeatedly edited it at the review order page it kept reverting back and auto populating the wrong billing address... it's like the addresses HAVE to be the same despite unclicking the box for same billing and shipping. I am placing the order from my cellphone so maybe that is the issue but still should be looked into. I have an android Samsung s20. Excited about my new earrings though.

Reason I chose this business:

Great Product and Great Price

mell163
3 reviews
1 helpful vote
October 17th, 2021
Verified site experience
• Updated review

Love this site! I love the 6mnths same as cash if i pay it off in 6mnths im not charged interest. So ive done that w all of my purchases and have yet pd any interest. Plus the great deals are incredible. Ive gotten many pieces for christmas gifts. Its a great gift idea that lets me get incredible gifts at a cost i can afford!

Reason I chose this business:

I get txts about the deals they have and this deal was so amazing! My friend is going to love them and think i pd a fortune! I love that i got approved for their cc and i get 6mnths no interest. Ive gotten everything paid off w no interest! This is wonderful for me a disabled woman that has limited income. Im able to get my special people in my life a terrific gift that they will love at a price i can afford! Thank u!

Love this site and the jewelry i have purchased!
August 17th, 2021
Verified site experience
• Previous review

Love this site and the jewelry i have purchased! Great quality excellent prices! And i love the 6mnths same as cash! This is a wonderful place to get quality jewlery! I will def keep buying from them!

Reason I chose this business:

I bought a beautiful ring for my daughter and needed another ring for my other daughter and came rght bck here. Today i got email about a pearl necklace only $39!

Q&A (39)

Answer:

Hi! Please respond with your order number or email address so we can look up your order for you. Thank you!

By Marissa F.
See more answers (2)
Answer:

Sorry the answer was unclear. YES, SUPERJEWELER ONLY SELLS REAL, AUTHENTIC, NATURAL, EARTH-MINED DIAMONDS. And this has been the case since our parent company started in 1998, and we Superjeweler started in 1999.

By Andrew F.
See more answers (3)
Answer:

My diamonds are real! Go to your local store just because they have a large price doesn't make them real

By Sharon B.
See more answers (2)
Answer:

Sherryl, I am sure you love your new watch but just in case I wanted to let you know about our no hassle return policy. We stand behind everything we sell and offer a full 60 day money back guarantee. Please see our website or contact a representative for more details, we are here to help!

By Marissa F.
See more answers (2)
Answer:

When my item arrived the parcel had a note to say that anything with a value of over £14 incurred a customs charge. In addition there was an international postage charge by Royal Mail. I had to pay Royal Mail £12.50 to release my item.

By Paula T.
See more answers (2)
Answer:

Take it to a pawn shop they tell you right away

By Elizabeth A.
See more answers (2)
Answer:

Roger, email me at andrew@superjeweler.com and I will send you a cloth and a jewelry cleaner. Thanks, Andrew

By Andrew F.
Answer:

Yes, SuperJeweler is legit. SuperJeweler is so legit that most of the other internet jewelry retailers buy there jewelry from SuperJeweler's parent company. You can be happy that you found SuperJeweler and are able to purchase amazing fine jewelry at the lowest prices anywhere. Don't spend 3 months salary on a diamond ring! Buy your diamond ring from SuperJeweler and save tons. SuperJeweler has been in business since 1999 and have helped millions of customers all over the world save on amazing jewelry!

By Abhi G.
Answer:

Yes, SuperJeweler is reputable. You can see over 26,000 5-Star reviews of SuperJeweler on SiteJabber. Customers love SuperJeweler because SuperJeweler is the most legitimate online jeweler in the United State. SuperJeweler has been online since 1999, and is very well known in the New York Diamond District. You can shop SuperJeweler for your engagement ring, anniversary ring or eternity ring with confidence that you are going to receive an amazing piece of fine jewelry at the lowest price anywhere.

By Abhi G.

Can’t see your question? Ask to get answers from the SuperJeweler staff and other customers.

Posting guidelines
Typical questions asked:
  • How long does shipping take?
  • What is the return policy?
  • Where is the company located?

Videos (10)

  • One piece was missed advertised and I couldn't get any help called no call back email and nothing ye
    4/20/21 by Brian S.

    Besides the one piece being miss advertise the rest of it was all right it would've been nice if I could I got a hold of someone that could've helped me but instead they just ignored me and the live chat said call in the morning talk to a manager and they would be able to help me and fix it instead it's been three days no word and now the piece is sold out

  • Beautiful Ring!
    5/6/21 by Bill R.

    Received this black and white diamond ring today and it is beautiful! Arrived quickly and I am very happy with it!

  • 4 C'S
    5/7/21 by Maria C.

    I was hoping for abit of bling. These CAN'T be E color? Love the size but was hoping they would be more radiant.

  • Beautiful earrings!
    5/8/21 by Anna W.

    Great experience. Easy to order. Received order in about a week. Beautiful, sparkle.

  • My mother's day gift
    5/8/21 by Jacqueline F.

    I was very happy to find an affordable ring in the style and design I've been looking for.

  • Beautiful
    5/1/21 by Tessa B.

    So far so good. Just placed my first order and that was super easy

  • Beautiful!
    5/22/21 by Diamond R.

    The way the jewel looked in my hand was pretty small & underwhelming almost, but when I put it on- I really underestimated the beauty of this necklace. It is well made. It is very beautiful, the chain for it is dainty so that the jewel stands out only & the chain implanted at the top of both sides on the jewel so it stays put. The necklace isn't to short or too long, so it sits perfectly centered on your chest. I'm not even into jewelery much but I'll wear it more with this brand. The packaging is also cute, a reusable bag. & they even sent me an email to check if my order was delivered with no issues & 2 added coupons off my next order. Amazing jewelry, amazing customer service, will come back again

  • It's a great experience for choosing SJ
    6/21/21 by Khane K.

    The halo diamond ring is very gorgeous as what I expected. It's a great price and good quality, customer service are helpful, i had bought some items in SJ, it is amazing. Thank you for your purchasing

  • Great
    12/3/21 by Shawna L.

    I have bought quite a few things from this site and it's always good quality.

  • Always easy and secure!
    11/26/21 by Luis G.

    I love your products! The quality is always there!

Products (3,990)

SuperJeweler Jewelry Polishing Cloth
SuperJeweler Jewelry Polishing Cloth
3,020 reviews

Not sure

SuperJeweler Jewelry Cleaner
SuperJeweler Jewelry Cleaner
864 reviews

It cleans good

Diamond Swirl Hoop Earrings
Diamond Swirl Hoop Earrings
558 reviews

Again for my daughter for Xmas.

Shimmering Stars Diamond Teardrop Necklace With 18" Free Chain.
Shimmering Stars Diamond Teardrop Necklace With 18" Free Chain.
350 reviews

Love the shimmer of the diamond.

1 Carat Natural Diamond Adjustable Bolo Bracelet. Incredibly Popular!
1 Carat Natural Diamond Adjustable Bolo Bracelet. Incredibly Popular!
335 reviews

Delicate dainty sparkling bracelet

Classic Diamond Hoop Earrings, 1 Inch
Classic Diamond Hoop Earrings, 1 Inch
329 reviews

Beautiful elegant shiny stunning sparkle quality and good prices

1/4 Carat Diamond Halo Look Hoop Earrings, 3/4 Inch.  So Beautiful And Brand New!
1/4 Carat Diamond Halo Look Hoop Earrings, 3/4 Inch. So Beautiful...
320 reviews

They appear to have a real nice & professional look on the site. Have not received them in person yet though!

Diamond Swirl Hoop Earrings + FREE Pair of Black Diamond Hoops!
Diamond Swirl Hoop Earrings + FREE Pair of Black Diamond Hoops!
289 reviews

Love them Beautiful perfect size thank you I will be back. Amazing price bragged to family members allready they all want this site now. Ilove them cause they will also go with all my outfits and jewerly.

1/3 Carat Diamond Angel Wings Ring.  Incredibly Popular. Sells Out Fast!
1/3 Carat Diamond Angel Wings Ring. Incredibly Popular. Sells Out...
259 reviews

Just so different. I like being different than everyone else!

Diamond J-Hoop Earrings
Diamond J-Hoop Earrings
243 reviews

Beautiful earring at a great price. Received several compliments on them!

FREE ENGRAVING Sterling Silver Diamond Accent Bar Necklace, 18 Inches.  Our #1 Personalized Necklace! Get Yours Today!
FREE ENGRAVING Sterling Silver Diamond Accent Bar Necklace, 18...
209 reviews

Perfect gift for my daughter. She is gonna love how I put both first and middle name on it. Lots of different scripts to choose from and it allows you to preview what it will look like with the name you chose.

1/4ct Diamond Oval Hoop Earrings.  Amazing Oval Shaped Style!
1/4ct Diamond Oval Hoop Earrings. Amazing Oval Shaped Style!
200 reviews

Simplicity, but beautiful.

Diamond Snowflake Necklace, 18 Inches.  So Pretty And Perfect For Fall, Winter and Christmas!
Diamond Snowflake Necklace, 18 Inches. So Pretty And Perfect For...
181 reviews

Simple and pretty just like real snowflakes

See more products

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Gain trust and grow your business with customer reviews

About the business

Shop SuperJeweler.com today for diamond engagement rings, wedding bands, promise rings, diamond studs and more at the lowest prices online!

Business History

Since 1999 SuperJeweler.com has been offering amazing jewelry at the absolute lowest prices. We scour the globe looking for the best deals on diamonds and gemstones.

All of our diamonds come from ethical, conflict-free suppliers. We buy direct from the source and pass the savings on to our customers. You simply will not find a better deal on jewelry anywhere. We have been featured on television shows such as The Price is Right, Dr. Phil, The Doctors and The View and in magazines like Woman's World and Good Housekeeping. We stand behind everything we sell. All of our jewelry comes with a Lifetime Guarantee and a no-risk 60 day money-back guarantee. We ship to almost every country on the planet for FREE and have served millions of customers worldwide.

Company Representative

socials9
Social S.
Customer Service Specialist
Typically does not respond to reviews
Nicole is one of SuperJeweler's most special colleagues. Aside from being a Military Veteran, she is a fantastic Mom, and customers LOVE HER! Nicole will be very happy to assist you in any way!

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4.8
39,727 reviews
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